I wrote spec copy for numerous retailers.
The tagline will be advertised with the name of the product (e.g. “The Rain Boot”) where real estate for copy is scarce. Description on the right-hand side is the catalogue copy that comes with each product on the Everlane website.
lululemon’s new line features a range of skin care products. The words chosen are meant to evoke a sense of refreshing comfort, while staying true to the brand’s fun yet zen vibes.
Leather is usually edgy. Cable-knits are usually soft. Short hair is usually a boss-lady power move. What happens when we combine all three elements, featuring the classic leather jacket from AllSaints? In a series of words and photographs, we urge people to rethink what it means to be feminine.