Résumé

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floratpan@gmail.com // Toronto, Ont. // LinkedIn // Twitter

Summary of Skills

  • Proficient with DALET, Polopoly, Adobe Audition, AVID, iMovie, Marantz Professional recorder, professional Sony TV cameras
  • Avid social media user with a strong understanding of audience base of each platform, especially Twitter, Facebook, Instagram and Snapchat
  • Ability to parse scientific articles published in academic journals
  • Fluent in Cantonese and Mandarin, basic knowledge of Korean

Recent Experience

Reporter/Editor | CBC Hamilton | Oct. 2017 – Now

  • Report multiple stories in one day as assigned clearly and concisely, using Polopoly to package stories in an engaging manner
  • Strong ability to work solo in the newsroom on Sundays and holidays, curating website and social media feeds while reporting
  • Collect and edit videos collected in the field with a mobile kit to use on social media and to embed in online stories
  • Continues reporting done by other reporters by reviewing existing material and chasing additional sources if necessary

Associate Producer (Interned until July 14) | CBC Kitchener-Waterloo | May 2017 – Now

  • Contribute to the morning show and daily web presence through pitching stories daily
  • Chase and pre-interview guests, gather relevant audio clips and write radio scripts in a timely fashion
  • Write accurate web stories with strong and concise copy, adhering to CP style and the CBC language guide
  • Edits online stories for content, grammar and style as needed
  • Strong ability to gather sound, photos and video when out in the field, along with having a social media presence (i.e. live-tweeting)

Content development & marketing coordinator | TactiBrand Inc. | Oct. 2016 – April 2017

  • Managed and wrote copy for CEO and client social media accounts
  • Developed products for prospects (e.g. podcasting guidebook)

Digital marketing communications associate | effect:hope | April 2016 – Sept. 2016

  • Helped execute and monitor several digital campaigns that raised over $10,000
  • Created communications materials for social media and the newsletter
  • Edited videos for a multi-million government-funded project
  • Designed landing pages and e-blasts for fundraising purposes

Communications assistant | Schulich School of Medicine & Dentistry | Sept. 2016 – April 2016

  • Analyzed Google Analytics data to write a comprehensive report that assesses website performance, along with recommended actions for improvement
  • Researched public opinion on PhD education and produced a report for the associate dean
  • Designed compelling marketing materials in accordance with branding guidelines using Adobe Creative Suites

Education

Master of Media in Journalism & Communication | Western University | 2016 – 2017

  • Mary Helen Sweeney Scholarship

Honors Bachelor of Science in Biology | Western University | 2012 – 2016

  • Bennie and Shirley Bradshaw Award in Science, 2015
  • Laurene Paterson Estate Scholarship, 2013
  • Western Scholarship of Excellence, 2012